National fitness is a sport, and the sportswear market is a business, so the two seem unrelated. In fact, there is a close connection between sports and business. Sports commerce has become a crucial industry in China's commercial system, for example, the 1998 China Sports Goods Expo in Fuzhou has become the third largest sports goods expo in the world. Sports consumption has become an industry and fashion.
The latest research shows that fitness activities are beneficial for improving brain function. Make the brain produce a substance called acetylcholine, which can make people feel relaxed and happy both physically and mentally. Therefore, whether it is teenagers or middle-aged and elderly people, regular participation in physical exercise can keep people mentally energized, happy, and physically comfortable for a long time, ultimately achieving the effect of healthy growth or longevity. This is why people are increasingly valuing physical exercise and increasing their investment in sports consumption year by year.
For middle-aged and elderly people, in addition to these wonderful physical sensations, participating in fitness activities also provides them with opportunities and occasions to reintegrate into society, participate in society, rediscover their social status and value in new social environments and groups, reshape their image, and establish their position in the new group.
All the changes brought about by participating in fitness activities can weaken or eliminate the negative effects of the negative psychological effects of the elderly, such as being eliminated by history, abandoned by society, and various forms of loneliness and boredom. Reducing psychological repression can help elderly people re-establish positive psychological reactions and enjoyment of life, thereby making their lives, especially their spiritual life, more fulfilling and joyful. Wearing comfortable and high-performance sportswear can bring great convenience to fitness activities. Exercisers can avoid worrying about the unsuitability of regular clothing for physical activities, thereby promoting their wholehearted commitment to fitness activities.
In addition to the functional characteristics of sportswear, the psychological effects and influences of the production, style, color, and fabric of sportswear on the wearer have long been confirmed by fashion and color studies. Sportswear with simple style, bright and lively colors, and high-quality fabrics can also induce positive effects of nervous system excitement and pleasure in middle-aged and elderly people, thereby triggering a positive response in the entire body. Therefore, wearing sportswear that one enjoys can make middle-aged and elderly people more youthful and energetic, and also stimulate their enthusiasm and proactive participation in fitness activities. A nation is composed of individual members, and the health of individual members naturally leads to the prosperity of the entire nation. Obviously, among the many achievements in fitness activities, the important role of sportswear cannot be ignored.
In Chinese folk culture, effective fitness and entertainment activities such as martial arts, qigong, shuttlecock kicking, and yangko dance have been passed down since ancient times, suitable for middle-aged and elderly people. Throughout thousands of years of popularity and inheritance, unique sports clothing has been developed to match these activities. With the popularization of sports and the expansion of sports programs, new sports and fitness equipment such as badminton, table tennis, gateball, ballroom dance, Mulan boxing, and aerobics have been added to popular fitness activities in society. Although middle-aged and elderly people do not have high requirements for clothing when participating in these fitness activities, with the deepening of participation, the improvement of sports skills, and the increase of various competitions, performances, and social activities held to promote the development of national fitness, people naturally put specialized sports clothing on the agenda. The development of national fitness activities will not only promote the development of sports commerce in China, but also promote the comprehensive development of the Chinese sportswear market. Among them, there is still huge potential for the consumption of middle-aged and elderly sportswear waiting for people to develop.